Background story: Dawn Bridge is a company who aims to help special needs children and its community through various platforms and services, including creating awareness, provide allergen-free product for special needs children, due to their sensitive gut and special requirements in diet to help them in terms of mood and physical health.
Brief: I was tasked to develop a Corporate Identity Guideline for the brand Dawn Bridge.
Approach: I started developing the guideline by understanding the brand story and it’s direction, and developed a brief for the brand. After that, I started brainstorming and finding inspiration, and selected a series of colour scheme to represent the brand. I’ve also developed a secondary logo for the brand to address the limitations that was found on the main logo where the main logo’s gradient was not able to be reproduce on many collaterals such as name card and badges due to the material that we chose. Besides, the size of the main logo has to maintain at a certain size to make sure the details in the logo are clearly presented, but that size would sometimes be too big to use in smaller spaces. I designed the secondary logo based on the ideas within main logo, by creating them into simpler lines and fuse them together into one. But this logo was flexible enough to be break into singular symbols and recreate into repeated prints for merchandise, watermark and etc. Besides that, I’ve also included ways of how the logo should be used and under which circumstances. As this CI is considered private and confidential, I have only shown some examples from the full 49 page CI guide that I have developed for the brand.
Challenge & Solution: The biggest challenge of this project is to make sure the guidelines are set accurately and ensure it can be applied under various circumstances, whether it is on collaterals, merchandises, presentation slides, or badges. It is very important that the first step of research and brief development is well prepared, so that I can always refer back to the guideline as I develop the CI guide in detail, without going astray.
Client: Db (Dawn Bridge Sdn. Bhd.)
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