Background story: Dawn Bridge is a company who aims to help special needs children and its community through various platforms and services, including creating awareness, provide allergen-free product for special needs children, due to their sensitive gut and special requirements in diet to help them in terms of mood and physical health.
Brief: I was tasked to design a corporate A5 notebook as corporate gifts for general public and young teenagers.
Approach: I designed the inner page of the notebook by including slogan and secondary logo on the first page, Introduction of Dawn Bridge, Vision and Mission, Core values and then a QR code the leads the user to Dawn Bridge’s Linktree profile. The edge of the sheets are designed with repeated print of Dawn Bridge with orange peel colour as the background. Orange peel colour is also one of the corporate colour of Dawn bridge. The reason I chose this colour is that I would like to create a livelier colour combination that suits younger crowds. The cover of the notebook is also chosen close to the corporate colour, Lapis Lazuli, with secondary logo embossed on the front cover.
Challenge & Solution: The biggest challenge of this project is to choose the colour as close to the corporate colour as much as possible, as many covers are ready made in certain colours, and customising the colour is impossible at this stage as the MOQ is quite low. Furthermore liaising with overseas supplier and determining the details of designs can be a challenge at times as most of the conversation were online conversations. But the supplier is very accommodating to my needs and showed me pictures and videos of the notebook before confirmation for bulk production. The outcome of the printing quality and overall condition of the notebook turn out great and it has been a very enjoyable design development process.
Client : Dawn Bridge Sdn. bhd.
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