Background story: Dawn Bridge is a company who aims to help special needs children and its community through various platforms and services, including creating awareness, provide allergen-free product for special needs children, due to their sensitive gut and special requirements in diet to help them in terms of mood and physical health.
Brief: I was tasked to design a corporate canvas bag for Dawn Bridge’s potential customers, and young talents that joined our events and video shooting.
Approach: I am inspired to create the graphic layouts using pop of colours within the Corporate Identity colour scheme, while including main logo, secondary logo, slogan and symbols that represents the company. Even though this is a canvas bag, I would like to keep the design of the canvas bag as modern and trendy as possible while keeping the identity of the company in check. This is to attract the attention of public and entice them to use this canvas bag as accessory. That way, not only they are happy wearing it, Dawn Bridge will be able to subtly promote awareness of the brand in public. Both sides of the canvas bag has its own unique design to allow wearer to be able to switch between sides and still look great.
Challenge & Solution: The biggest challenge of this project is to create a modern and trendy graphic layout using corporate logos. I tried to research for inspirations and also did a lot of variations, to create a layout that is pleasant and well-liked, without losing the identity of the brand. I try to create graphic layouts by using small symbols that I developed based on the brand’s main logo, and arranged them randomly while using contrasting colours like red and almond colour to give the layout a lively touch.
Client : Dawn Bridge Sdn. bhd.
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