Background story: Dawn Bridge is a company who aims to help special needs children and its community through various platforms and services, including creating awareness, provide allergen-free product for special needs children, due to their sensitive gut and special requirements in diet to help them in terms of mood and physical health.
Brief: I was tasked to design a bag merchandise as corporate gifts to potential business partners or public, to promote public awareness about the brand Dawn Bridge.
Approach: I am inspired to design a bag that is useful and sturdy, with the unique repeated print on the body of the bag as a strong visual identity of brand Dawn Bridge. Secondary logo is also used as design variation for the bag, to create something minimalistic. Colour combinations are created based on the Corporate identity’s colour scheme.
Challenge & Solution: The biggest challenge of this project is to accurately determine the materials and dimension of the bag to ensure it is not only pleasant to look at, but also convenient and useful.
Client : Dawn Bridge Sdn. bhd.
