Background story: Working in the industry for 9 years has allowed me to work on various projects. This includes projects or tasks related to digital marketing, where I develop short write ups for products, social media, branding guidelines, presentations, etc.
Brief: I was tasked to write descriptions for marketing posts, products, formal branding guidelines, presentations etc.
Approach: When writing descriptions, I would first study the background story of the product or the brand message and directions, so that the tone of the write up will fit the topic/brand/product that I’m writing.
Challenge & Solution: The biggest challenge of this is to ensure that the write up is impeccable in terms of direction, tone, grammar, clarity, readability; so that the readers will receive the message and understand the context immediately.
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