Background story: Dawn Bridge is a company who aims to help special needs children and its community through various platforms and services, including creating awareness, provide allergen-free product for special needs children, due to their sensitive gut and special requirements in diet to help them in terms of mood and physical health.
Brief: I was tasked to develop a logo for a youtube series – ‘Are You Aware’. ‘Are You Aware’ is a youtube series where it gets interactive with public and ask the public opinions about certain topics related to special needs community.
Approach: I started developing the design by understanding how this logo is going to be used, what is the nature of the youtube series, so that I know what are the visual references that I can look for to develop the logo. As ‘Are You Aware’ is an interactive and informative youtube series, I decided to go with a megaphone, to indicate calling out to the crowd and public for interaction and building awareness. In this variation other than the white and blue combination (here) , I was inspired to experiment with a more colourful combination with neon effects.
Challenge & Solution: The biggest challenge of this project is to make sure the logo glows. But this logo is just an experiment from the final logo. I like how it turned out but I also feel this colour effects might be more suitable if the series is more like a late night podcast series.
Client: Dawn Bridge Sdn. Bhd.
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