Background story: Mumsme is a company that house a series of brands providing services and products for mother and babies in Singapore. The brand values are empathy, innovation and collaboration. Their mission is to support mothers in their journey and make motherhood easier.
Brief: I was tasked to design their homepage, About page and contact pages in both desktop and mobile versions.
Approach: The main purpose of the website is to attract individuals to join the company, so with brand identity and guidelines in mind, I started designing the website with ‘bright, happiness, modern’ as key direction. I extracted the smiley that appeared in the main logo and used it as a main icon. I implemented the icon together with happy and happening images to make the website look fun and happening. while using the colors sparingly to ensure the website looks clean and easy to navigate.
Challenge & Solution: The biggest challenge of this project is to use the main colours of the brand in moderation to keep the website look appealing, clean while maintaining a strong visual identity.
Follow me on IG: https://www.instagram.com/yeejin_kah
Images are for portfolio purpose only.
