{"id":264,"date":"2022-10-18T02:31:00","date_gmt":"2022-10-18T02:31:00","guid":{"rendered":"https:\/\/yeejinkah.com\/?p=264"},"modified":"2022-11-25T02:52:26","modified_gmt":"2022-11-25T02:52:26","slug":"branding-kit-fleur-de-lis","status":"publish","type":"post","link":"https:\/\/yeejinkah.com\/index.php\/2022\/10\/18\/branding-kit-fleur-de-lis\/","title":{"rendered":"Branding kit – Fleur De Lis"},"content":{"rendered":"\n

Background story: <\/strong>Fleur De lis is a brand selling handmade 100% pure essential oil soy wax candles. it is a start-up brand selling their handmade candles on ETSY.<\/p>\n\n\n\n

Brief:<\/strong> I was tasked to develop a brand Identity Guideline for the Fleur De Lis. <\/p>\n\n\n\n

Approach: <\/strong>I started developing the guideline by understanding the nature of the brand, and developed a brief for the brand. Then, I started brainstorming and finding inspiration related to the brief, and selected a series of colour scheme to represent the brand. I’ve also developed a the logo based on the name of the brand, by rearranging the name of the brand and blend them together into one. I’ve also developed a series of symbols based on essential oils such as cedar-wood, pine, nature etc., to support the identity of the brand, where the symbols can be used as icons, repeated print on background and packagings.<\/p>\n\n\n\n

Challenge & Solution:<\/strong> The biggest challenge of this project is to design the logo as the name is quite long. It took sometime for me to figure out how I can develop the design by experimenting with various fonts and layouts. Even though this is a brand that sells natural products, I would like it to look premium rather than too focused on just being natural and organic, where a lot of brands does. That’s where I developed a series of symbols and also selected a series of colours that look more grounded and relax, to create colour and texture combination that looks interesting and with quality.<\/p>\n\n\n\n

Client<\/strong>: Station Petra<\/p>\n\n\n\n

Follow me on IG:\u00a0https:\/\/www.instagram.com\/yeejin_kah<\/a><\/p>\n\n\n\n

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Logo Mockup Collection by Asylab<\/figcaption><\/figure>\n\n\n\n
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Clean minimal business card and A4 mockup on wooden plate with conifer. PSD file.<\/figcaption><\/figure>\n\n\n\n
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Background story: Fleur De lis […]<\/p>\n","protected":false},"author":1,"featured_media":102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/posts\/264"}],"collection":[{"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":6,"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/posts\/264\/revisions"}],"predecessor-version":[{"id":763,"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/posts\/264\/revisions\/763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/media\/102"}],"wp:attachment":[{"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/media?parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/categories?post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeejinkah.com\/index.php\/wp-json\/wp\/v2\/tags?post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}