{"id":265,"date":"2022-10-18T02:41:16","date_gmt":"2022-10-18T02:41:16","guid":{"rendered":"https:\/\/yeejinkah.com\/?p=265"},"modified":"2022-11-25T02:36:05","modified_gmt":"2022-11-25T02:36:05","slug":"branding-kit-station-petra","status":"publish","type":"post","link":"https:\/\/yeejinkah.com\/index.php\/2022\/10\/18\/branding-kit-station-petra\/","title":{"rendered":"Branding kit – Station Petra"},"content":{"rendered":"\n

Background story: <\/strong>Station Petra is a local community who aims to help people in need around their local area.<\/p>\n\n\n\n

Brief:<\/strong> I was tasked to develop a brand Identity Guideline for the Station Petra. <\/p>\n\n\n\n

Approach: <\/strong>I started developing the guideline by understanding the nature of the brand, and developed a brief for the brand. After that, I started brainstorming and finding inspiration related to the brief, and selected a series of colour scheme to represent the brand. I’ve also developed a the logo based on the name of the brand. I’ve taken the world’s largest monolith and churches as inspiration when designing the logo, as Station Petra is a community created and lead by Christians. I am also inspired to include hopefulness to the logo by introducing sunrise and pops of colour on the logo. I also designed a series of stamp size logo using the brand’s colour scheme as part of the visual identity.<\/p>\n\n\n\n

Challenge & Solution:<\/strong> The biggest challenge of this project is to keep the design simple yet narrative, to express that Station Petra is a place where there is hope and support. Therefore I tried to introduce cursive shapes in the logo to help introduce a gentle and flexible atmosphere, so that the brand does not look so rigid and formal.<\/p>\n\n\n\n

Client<\/strong>: Station Petra<\/p>\n\n\n\n

Follow me on IG: https:\/\/www.instagram.com\/yeejin_kah<\/a><\/p>\n\n\n\n

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Background story: Station Petra is […]<\/p>\n","protected":false},"author":1,"featured_media":269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[10],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t