{"id":567,"date":"2022-10-01T04:27:14","date_gmt":"2022-10-01T04:27:14","guid":{"rendered":"https:\/\/yeejinkah.com\/?p=567"},"modified":"2022-11-26T15:38:23","modified_gmt":"2022-11-26T15:38:23","slug":"copywriting-i-can-be-your-voice-based-on-your-brands-direction","status":"publish","type":"post","link":"https:\/\/yeejinkah.com\/index.php\/2022\/10\/01\/copywriting-i-can-be-your-voice-based-on-your-brands-direction\/","title":{"rendered":"Copywriting – I can be your voice, based on your brand’s direction"},"content":{"rendered":"\n

Background story: <\/strong>Working in the industry for 9 years has allowed me to work on various projects. This includes projects or tasks related to digital marketing, where I develop short write ups for products, social media, branding guidelines, presentations, etc.<\/p>\n\n\n\n

Brief:<\/strong> I was tasked to write descriptions for marketing posts, products, formal branding guidelines, presentations etc.<\/p>\n\n\n\n

Approach: <\/strong>When writing descriptions, I would first study the background story of the product or the brand message and directions, so that the tone of the write up will fit the topic\/brand\/product that I’m writing. <\/p>\n\n\n\n

Challenge & Solution:<\/strong> The biggest challenge of this is to ensure that the write up is impeccable in terms of direction, tone, grammar, clarity, readability; so that the readers will receive the message and understand the context immediately.<\/p>\n\n\n\n

Follow me on IG: https:\/\/www.instagram.com\/yeejin_kah<\/a><\/p>\n\n\n

\n
\"\"
Introduction to online tie dye course<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Skirt description for brand IIJYN<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Essential oil candles product description in English and Mandarin – Fleur De Lis<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Dress product description for brand IIJYN<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Branding development write up for new supplement brand Db<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Social media write up for tie dye designs<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Bilingual social media write up for made to measure designs <\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Made to measure dress description<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Made to measure ROM dress social media post write up<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Accessory description<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Handmade organic cotton mask product marketing post<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Made to measure blouse description<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Sustainable mask social media bilingual marketing post<\/strong><\/em><\/figcaption><\/figure><\/div>\n\n
\n
\"\"
Jewellery social media post<\/strong><\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"

Background story: Working in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t